Client News and Case Studies


CLIENT NEWS

harmony family center to host viewing opportunity for the great american eclipse on August 21 at Camp montvale.

The Great American Eclipse will take place on the afternoon of August 21, 2017. Harmony Family Center is offering an opportunity to spend the day at Camp Montvale to see the eclipse. Pricing includes activities, viewing glasses, and parking. Food trucks will be onsite. Click here to purchase a ticket.

Harmony Family Center hosts 5th annual mudder's day madness 5K on May 13, 2017. 

The event had a record crowd of over 700 participants. All monies raised benefit Harmony Family Center and Montvale activities and programs. Planning for 2018 is underway!

Harmony family center hosts 4th Annual mudder's day madness 5k run on may 7, 2016.

The event reached maximum capacity with 500 participants. All monies raised benefit Harmony Family Center and Montvale activities and programs. 

PAM WOLF HONORED AS FINALIST AT YWCA'S TRIBUTE TO WOMEN 

Farragut 13.1 The first annual farragut 13.1, 5K, and kids run was held november 1 and hosted over 1400 runners and walkers in farragut, tn.

The event received great local coverage by several media outlets including:

Harmony Family Center dedicated the Montvale Basketball Court to Lady Vols Head Coach Holly Warlick on September 18, 2014. 

The event received great coverage by several local media outlets including:


LEADERSHIP KNOXVILLE 30 FOR 30 EVENT PUBLICITY

Leadership Knoxville (LK) reached an incredible milestone in June 2014 with 30 years in business. To celebrate, LK Alumni coordinated the 30 for 30 project and a breakfast that would honor the projects and announce a new nonprofit organization.

Altman Consulting provided publicity for the event and was responsible for creating the media release and advisory, distributing them, coordinating pre-event interviews, and onsite media coordination.

In addition, Altman Consulting worked with a team of volunteers to plan the social media campaign and execution.

All local television networks covered the event as well as one local radio program. Stories ran in local newspaper media as well.

http://www.wbir.com/videos/life/people/2014/06/17/10707045/

“Leadership Knoxville’s 30 for 30 project was a tremendous success. This would not have happened without the many volunteers who gave freely of their time to make it happen. One of those volunteers was Kristy Altman. I can’t say enough good things about Kristy and her firm Altman Consulting. We were celebrating LK’s 30th birthday along with kicking off Volunteer Knoxville. We needed the community to be aware and Kristy took care of that. We were covered in every form of media due in no small part to Kristy’s many efforts. We will be forever indebted. Thanks Kristy.” Frank Rothermel, Committee Chair, LK 30th Anniversary Project


Volunteer Knoxville 

Volunteer Knoxville officially launched in fall 2014. Volunteer Knoxville’s mission is to inspire, equip and mobilize people to take action that changes the world by making it easier to be involved in building communities and helping our neighbors.

Volunteer Knoxville is a nonprofit organization that uses the HandsOn technology to match volunteers with volunteer opportunities. VK is a new organization but offers a unique technology that will assist local nonprofit organizations with fulfilling their needs with quality volunteers, volunteer training, and a broader reach into the community and region.

Interesting facts:

- VK is a volunteer center serving the greater Knoxville region.

- VK is a 501(c)(3) organization currently funded by donations and sponsorships

- VK is a HandsOn Network Affiliate (1 of 250 international Volunteer Centers)

Volunteer Knoxville has already received a great deal of local coverage including WVLT, Knoxville News Sentinel, WBIR, and WATE.

Stay tuned for more exciting information on them!

 


Knoxville Endurance

Launching a new program is an important step. In June 2014, Knoxville Endurance launched the Kick Start program. A 12 week program geared to those wanting to run their first 5K or their first half-marathon, the Kick Start program needs to reach a new audience for Knoxville Endurance. Altman Consulting created media relations and social media campaign plans to promote the program and build participation. A detailed social media calendar was created and executed as well as a media release. Local television and newspapers covered the announcement and social media analytics increased through the duration of the campaigns.

 “As a small business owner, I need to focus on my clients and making sure that they achieve their goals. Hiring Altman Consulting to launch our new program allows me to focus on the business while knowing that our communications needs are handled.” Bobby Holcombe, Owner, Knoxville Endurance


Harmony Family Center / Camp Montvale

Nonprofit leaders have a unique position to fulfill the mission and vision of the organization while handling operations and programming duties. Many times, nonprofit leaders and staff don’t have the financial or time resources to implement communications plans.

 A current client, Altman Consulting is working with Harmony Family Center to create a long-term communications plan that will increase brand awareness, increase donor support, and increase multi-use activities at Camp Montvale. The campaign will include full media relations, social media, organizational outreach, and event planning components.

 “We have a great story to tell and needed someone to help us tell it. Our amazing team of talented professionals spend all their time fulfilling our mission and vision. While we understand the importance of sharing our work with others, developing an effective communications strategy has historically been pushed to the side. Altman Consulting will help us tell the story so that we can help more children and families.” Pam Wolf, Founder and CEO, Harmony Family Center


Eddie’s Health Shoppe

In August of 2014, Eddie’s Health Shoppe and Knoxville Performance Lab will host UT Volunteer football legend Jamal Lewis for an in-store signing event. To promote the event, Altman Consulting created a modified media relations plan including media release development and distribution as well as media advisory development and distribution. In addition, a full social media calendar was created for both Eddie’s Health Shoppe and Knoxville Performance Lab.


Knoxville Track Club

The Knoxville Track Club will host the first annual Farragut 13.1 and 5K in November 2014. Altman Consulting was hired to create a full communications plan to announce the event as well promote the race locally and regionally.

 A full media relations campaign was created with multiple media release and advisories as well as story angles for media interviews and promotion.

A full social media campaign was created to highlight the event and running community leading up to the race. Altman Consulting has created all social media accounts for the event to date and is managing those accounts.

Altman Consulting has also served in an advisory role for the Race Director in sponsorship outreach.